We love on-line shopping

When was the last time you checked your FB, Whatsapp? Or your phone? That you were just checking the time? What time was it then? :)There is no doubt that we are relocating our lives to the on-line world. 

This phenomenon concerns our every days activities. Including shopping. We don't want to wander around the shops anymore, surveys show that most of the Internet users prefer shopping from the comfort of their homes. You can purchase products whenever you want, for the amount of time that you want, interrupt and restart again... You can compare the prices, experiences of other consumers. The advantages are pretty obvious, right?

Wanna run a company, are you about to create a marketing plan or are you just curious? There are plenty of data available online, that show consumers behavior. Yeah, Google knows a lot... And those are just the data that he presents to us. 

We have collected some of the data available. Basically people spend a loooot of time online. That's for sure. Comparing Czech and Portuguese consumer's behavior, (not) surprisingly there are almost no big differences. Apart from expected ones. Portuguese don't plan their purchase - they usually just go and buy. While Portuguese search for offers and coupons and buy right away, Czechs start consulting references, price comparison websites days before the actual purchase.

More findings can be seen in the paperwork State-of-art of ICT and E-commerce in the Czech Republic.