Clients, who are you?

Everybody knows that being at the right time on the right place pays off…and we should also add by the “right” customer… People got really bored by all the advertisements flying around trying to catch their attention, sales men hunting them down etc. Like this….

But using the right segmentation = finding the right group of potential customers that might be interested only and only by YOUR product helps. A lot.

Try to offer erotic toys to an 80 years old. Or luxury car to a single mom. You are not gonna sell anything (if you do, give extra money to your sales men) and moreover you will probably get people very angry… And you don’t want that, right?

Imagine the situation: let’s say you are selling a protein additives. What if someone gives you a homogeneous group of single men between 30-40, who do nothing but go to the gym twice a day and look more or less like this? 

Isn't that great? It is, and it is called market segmentation = dividing the market into groups with similar characteristics… You found the right segment of the market that might be really interested in your product and you decided to focus on it, that’s targeting. Now you just find the right way how to communicate to these guys how great your protein is. Speak their language, try to understand how do they think and what might really attract their attention. Maybe like this? Don't forget we said that your guys were single...

This part of the marketing process is called positioning – try to find the position of your product on the market, distinguish it from others. At this point you are done. Good luck :)